SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with a familiar pattern: gain continuously, conserve strongly, acquire a home, and prepare for retired life. But Gen Z is approaching cash with a fresh perspective. Rather than concentrating solely on lasting buildup, this generation is focusing on equilibri

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